Flipkart products will now be available in nearly 200 countriesAugust 21, 2017
Products on Flipkart will now be available to online shoppers in nearly 200 countries through the Indian ecommerce company’s partnership with eBay.
Flipkart has launched a global programme to allow its sellers to sell to customers globally in partnership with eBay. Flipkart had recently completed acquisition of eBay.in following an investment of $500 million by the global ecommerce company earlier this year.
The ‘Flipkart Global’ programme aims to push ‘Made in India’ products, especially to cater to non-resident Indians, said Anil Goteti, who recently took over ebay India’s business. Some of the key products will be saris, jewellery, handicrafts, accessories among other categories.
Flipkart will initially start this programme for its ‘Gold’ category sellers and eventually extend it to other sellers.
“This is a large opportunity for us. We are looking to build on it with our massive seller base, the expertise of eBay India along with Flipkart’s technology and marketplace strength,” Goteti said.
The program will enable sellers from India sell to over 171 million active customers of eBay globally in over 190 international markets. While customers globally will shop through eBay’s platform,
Flipkart will fulfill the orders in partnership with carriers. The company will leverage eBay India’s partnership with India Post, where eBay had set up up counters last year. Flipkart will also leverage its ‘Global Powership’ programme wherein it has partnered with international vendors and carrier services. Flipkart will not have any specific branding on the eBay platform.
Categories focused on manufacturing in India will be pushed through this global programme.
“We want to encourage Indian manufacturing especially in categories such as jewellery, lifestyle, saris and other made in India products,” said Goteti. Flipkart recently launched the ‘Billion’ brand of products manufactured in India to cater to Indian consumers needs, which will also eventually be made available to global customers.
“Sellers who manufacture in India can leverage the global platform with a unique value proposition. If sellers are sourcing from other countries such as China, they may not be able to compete with sellers already selling globally,” said Navin Mistry, India business head for eBay.in.
Amazon had launched its global seller programme two years ago, and over 23,000 Indian sellers sell through the platform globally.
ET had reported last month that Paytm Mall is set to launch cross-border shipping of Indian brands to China on its platform.
VIA : gadgetsnow